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Introduction to the Google Ad Auction

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Introduction to the Google Ad Auction Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.

Date : 11 mars 2009 - 15:20:46
Tags : Tech adwords google google advertising ad auction search ads text ads quality score hal varian paid search adwords auction

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